A few months ago, I was asked by Jenny & Dave Casey, organizers of TEDxOrlando if I would speak at the 2012 event. I agreed, but told them I’d need to find a topic that was important to me – and that I hadn’t previously done.
At the time, I was thinking a lot about brand / product evangelism – and the psychological motivations of sharing positive experiences with others. Some quick research led me to learning about “capitalization” – and I was hooked. I turned to my friends, looking for someone to help me with the psychology research – Jessica King answered the call and was a FANTASTIC collaborator (and she wasn’t afraid to tell me when I was off-course). I also benefited from the advice of the AMAZING Adora English, and some very helpful last-minute body-language tips from Eddie Selover (he runs Pecha Kucha Orlando – if you haven’t been to a PK Night, you are missing out!).
In the end, this talk took over 100 hours to create, over 50 rehearsals (I’m still quite sick of it), and I was STILL nervous when I started – but I’m very proud of what WE were able to produce. Thank you to all who helped along the way!
If you have more interest in the research behind in this talk, Jessica created this awesome works cited page…